Banking on Social media: Compare Korean and Iranian applications

  • Majid Lotfi Ghahroud
  • Seyed Mohammad Hosein Mahomoudi
  • Leila Saroukhani
  • Rohollah Khalil khani


     Social media are the main part of the IT trends of the technology world together with mobility, big data, cloud, AI, and others. As a matter of fact, Banks and financial institutions are aware of the power of social media and its benefits for their businesses. In this paper, we aim to explore some alternate delivery channels such as mobile banking and social media and their potential opportunities for the banking industry in Iran.  In addition, we compare some social media applications in Iran and Korea.